The World’s No1 Biking Weekly
At the heart of British Motorcycling, MCN has been breaking stories and telling UK motorcyclists what’s going on in the two-wheeled world for over 60 years. Whether it’s news, new bike launches, road tests, features, clothing, accessories, riding and routes or buying and selling, you’ll find it in MCN. Helping readers get the most from their motorcycling lives, we’re confident that MCN will continue to reach more consumers than any other biking publication.
Editor: Richard Newland
Source: ABC Jan-Dec 2023, Meta, Google Analytics, Bauer Media
MCN Regional Pages
With an average reader age of 53, MCN print is still very important to these motorcyclists and in every piece of research MCN carries out readers have indicated how important printed media remains to them.
Research also shows that vast majority of readers would like to do so from a dealer within an hour’s ride from where they live, so MCN remains a critical way to influence bikers about what to buy next, and critically where to buy it from. For 2022 MCN are introducing 2 regionalised pages at the start of the Bikes for Sale section. The map shows the regional splits and dealers can choose to advertise to readers just in their region.
The importance of print advertising can be seen outside of motorcycling too. A recent, independent survey for one of the UK’s major supermarkets showed that online reactions and comments to their products are significantly more positive for those who include print as part of their marketing plan.
The pulse of Biking Britain
Bike, Britain’s biggest-selling new bike magazine, reflects what our readers want to see more of. We feature more new bikes and cover them in greater detail through single- and multi-bike road tests, along with the most comprehensive long-term ownership tests in the business. There are more stories devoted to bike buying along with our 22-page Know-How section, dedicated to the practicalities of bike ownership – including buying used, tyre choice, riding technique and kit advice.
To underline Bike’s heritage as a pioneer of two-wheeled adventure, we have expanded our travel section to bring to life the world’s most exciting and inspirational destinations.
Editor: Hugo Wilson
Source: ABC Jan-Dec 2023, Meta, Google Analytics, Bauer Media
Committed to finding the best in biking
Each month in RiDE you'll find the most-thorough, most-trusted verdicts on riding kit and bikes, plus the inside story on brilliant riding roads and destinations in the UK. Whether you're an experienced rider or are new to motorcycling, RiDE is here to help you get more from your time on two wheels with its no-nonsense, practical approach to biking.
RiDE: Telling it like it is since 1985.
Editor: Matt Wildee
Source: ABC Jan-Dec 2023, Meta, Google Analytics, Bauer Media
The world's biggest selling Classic Bike magazine
Classic Bike is for anyone with a passion for great motorcycles - for those who own, ride, maintain, collect or simply dream about old bikes. It offers practical information on maintaining and restoring classics as well as celebrating the great bikes and characters from the past. Every issue is crammed with great features, restoration stories, event coverage and in-depth how-to articles that will appeal to any classic enthusiast – from expert to novice, and everyone between. The Classic Bike team live, eat and breathe old bikes ensuring the magazine draws on a massive pool of experience – people who buy, ride and maintain their own classics.
Editor: Gary Pinchin
Source: ABC Jan-Dec 2023, Meta, Google Analytics, Bauer Media
Creative Solutions
These are just some of the more creative ways in which we can help you reach your target audience. Link your brand or product to relevant editorial features or regulars.
Sponsorship
As part of an integrated campaign Highways England needed to raise awareness around rider safety and better riding. MCN’s weekly “Rider Clinic” feature offered the perfect environment.
Advertorial Features
Deliver your new product launch or ongoing message in the style of the magazine’s editorial pages to generate interest, awareness or a call to action.
The Kawasaki dealer support example shows how creative advertorial can integrate with advertising.
This Dainese example shows just how much more engaging the message can be when delivered “advertorially”.
We can also deliver advertorials that have real life reader engagement, here’s how Shark Helmets worked with Ride Magazine.
The Sportsbikeshop version above shows how effective the format can be for retailers, in terms of both creativity and impact.
Front Cover Gatefolds
Offering a “widescreen” print experience it’s the perfect way to showcase a range of products or new launch in a prime location.
In the example from Harley Davidson, which was supported with advertorials, they were able to showcase their new range in one place, with maximum impact.
Distribution of promotional material
Loose inserts, stitched in, full print run, news stand only or subscriber copies are all available, as well as bagging of brochures and catalogues.
If you’re looking to put your promotional material in the hands of our readers, we have a variety of options available.
Oxford Products used the Ride Gear Guide bagged issue to distribute their 2020 catalogues, a really effective way of launching their new products at the start of the season.
Sponsored Supplements
Across our motorcycling portfolio we produce a variety of supplements including those based around events, products, bike types and travel. Triumph have worked with us on delivering touring guides with Ride Magazine, with product placement, sponsorship and advertising to promote specific models from their range.
Competitions
As a commercial partner we can offer customers the opportunity to promote products via competitions, to create brand or product awareness.
Subscription incentives
As with competitions, we can offer customers the opportunity to raise brand and product awareness with subscription offers.
