Digital solutions
Guaranteed results from as little as £200
The digital world can be full of jargon and terminology that can leave a lot of people confused as to the right way to use the web to help their business.
At MCN we’re keen to help and, through our website, social media and email data, will always offer the most suitable campaigns. This will help you put your message in front of as many of the right motorcyclists at the right time to get the best results. We can even help you with your advertisement design too.
Speak to our expert digital team today
E-mail: Rebecca.Jackson@motorcyclenews.com
Call: 01733 395071
Here’s what one of our advertisers had to say:
“Weisertechnik Inc was approached by Rebecca at MCN when she heard of our intended product launch in the UK. We offer unique products and require exposure to a very targeted audience of BMW motorcycle owners. She listened carefully, absorbed our requirements and then presented us with a varied cross-media advertising campaign to fully suit our aims and our budget. The campaign worked very well indeed, not only did we achieve way better than expected sales results in our first year in the UK; we also gained a lot of exposure to third party resellers too; an unexpected benefit. We have just signed up for another campaign. Need I say more. Thank you, Rebecca. Thank you MCN.” Mark Atkins, CEO, Weiser Technik, Inc. March 2024
Bauer Illuminate – A new approach to digital display advertising
Bauer Illuminate is a targeting solution for your digital display advertising. Using only information collected from Bauer websites it builds relevant audiences for your advertising and targets your ads to these users when they appear on any Bauer site (sites such as MCN, Car, Todays Golfer, Absolute Radio, Empire, Grazia, Heat and over 30 more).
In Motorcycling this means, for the first time, you can get your message to only the right motorcyclists for your campaign. These audiences are built from users of the MCN, Bike, Ride, Practical Sportsbike, Classic Bike and Built websites as well as those from MCN’s insurance comparison site MCN Compare. For example, if you only sell parts and accessories for women riding adventure bikes, Bauer Illuminate delivers your ads to just these people. The way illuminate works also means that you can reach this audience across all of Bauer’s IAB Gold standard, brand safe websites.
MCN advertisers who currently enjoy industry standard beating click through rates have seen these double (in many cases) by using Bauer Illuminate. They are also able, through Illuminate’s reporting, to find more users like the ones who are responding to their ads to help develop targeting and campaign optimisation, ensuring the best results.
If you’re interested in finding out how Illuminate can help your business, then please contact your MCN representative or call 01733 468000.
Homepage Takeovers
Launching a new bike or product to the UK bike market? Tickets for your latest events about to go on sale? When you need your message to be seen then a Homepage Takeover is the answer.
Employing a Hero Take Over banner at the top and all the remaining ad slots filled with your message, a Homepage Takeover on the UK’s leading motorcycling website offers unparalleled visibility making your message truly stand.
MCN Extra
Be part of MCN’s weekly Newsletter. Every week an email is sent from MCN to over 154,000 people outlining the latest news from motorcycling. You can have a slot on the email that looks like an MCN story but tells these users what you would like them to hear about your business.
Have your own email sent from MCN
With access to over 101,000 UK motorcycle enthusiasts, an email from MCN all about your business is a great way of generating new sales and awareness. A large proportion of the database can be split by the type of bike the user owns or by their location which helps campaigns eliminate waste (why send an email for Adventure bike riding kit to a Sportsbike owner?) which keeps costs down and improves response.
Branded Content
Looking for a deeper and more engaging connection with potential customers?
Branded Content delivers this on MCN’s market leading website. Users visit MCN to indulge their passion and your messaging is delivered by the websites editorial experts in a style they understand.
Branded Content is a digital advertorial that can also include product cards for advertisers looking to sell products or services directly.
Created from a brief supplied by the advertiser and published on relevant Bauer websites, Branded Content offers a new way for advertisers to promote specific products for sale or tell their brand story to engaged audiences.
Unlike advertorials Branded Content goes beyond just placing your story on MCN’s website, it now comes with a promotional package that guarantees the number of page views your advertorial will receive.
Social media
There’s a lot of choice when it comes to social media advertising and it can become very confusing very quickly. The MCN team are on hand to help your business get the most from social media advertising through helping you select the right option and deliver the message from MCN in the form of a sponsored post.
When a social media ad is delivered from MCN to social media users who follow Facebook or have used the MCN website before visiting Facebook you can expect three times more to click on the post than the standard motorcycle targeting that Facebook currently offers.
We run your ad using one of our Facebook pages, and we tag your brand’s page in the ad (this is a legal requirement)
Photo or Video Ads
The simplest form of Facebook and Instagram advertising. These posts use a single image or video and then words to tell users what you’d like them to do as a result of seeing your post.
Collections and Carousels
Collections and Carousels allow you the opportunity to advertise multiple products or services in one ad. Each product or service in a Collection or Carousel can link to the relevant page of your website so users don’t have to find the product or service again when they arrive on your site.
Instant Experiences
Instant Experiences are a full screen immersive ad experience that opens once a user interacts with an advert in their newsfeed. Think of it like a micro-website that sits inside a Facebook advert
Creative Solutions
MCN’s digital and design teams are on hand to deliver the very best creative solutions for the motorcycle market. A recent example of their work can be seen in the Highways England ‘BikerTek’ campaign.
BikerTek is the brand that Highways England use to promote better riding. Starting in 2020 this campaign uses MCN created content to deliver compelling riding advice through bespoke video that initially allowed them to put safer riding in front of the Bauer audience when their plan to interact at biking events were curtailed by Covid.
As well as providing captivating and persuasive content via a new video series each year, post campaign analysis carried out by Bauer’s research team has been able to measure the success of the campaign. The number of motorcyclists who say they actively ride more safely after seeing the campaign has risen from 88,000 in year 1 to 153,000 at the end of year 3.